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iyanski/gist:2881510

Created June 6, 2012 12:07
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  1. iyanski revised this gist Jun 6, 2012. 1 changed file with 1 addition and 1 deletion.
    2 changes: 1 addition & 1 deletion gistfile1.txt
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    Original file line number Diff line number Diff line change
    @@ -21,7 +21,7 @@ Determine decision makers and manage them proactively and cleverly
    Identify and control akk key customer touchpoints
    PR
    Social Media
    Direect Marketing
    Direct Marketing

    branding
    - iconized namecards
  2. iyanski created this gist Jun 6, 2012.
    34 changes: 34 additions & 0 deletions gistfile1.txt
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    @@ -0,0 +1,34 @@
    Step 1 - Name Generation
    - develop naming brief & plan, considering target market, desired brand attributes, etc.
    - Condect name-storming sessions to generate up to 20-50 names

    Step 2 - Online Search & Shortlist
    - conduct online trademark & url search on the names generated
    - evaluate and shortlist 10-12 names based on naming brief and trademark, url availability

    Step 3 - Name Refinement & Selection
    - based on search results, fine tune names if required
    - further select 3-5 names for final consideration
    - final evaluation name selection & registration

    Imprtant Considerations for Naming
    Overcoming subjectivity
    There is no magical "right" name
    Determine decision makers and manage them proactively and cleverly
    - explain the naming approach/process
    - seek their approval on the naming brief

    Identify and control akk key customer touchpoints
    PR
    Social Media
    Direect Marketing

    branding
    - iconized namecards
    - launch collateral materials
    - power point presentations

    Keybranding
    - Create a differentiated product/customer experience
    - create launch event/promotion to generate curiosity/word-of-mouth
    - PR