# TPV Research Focus

## Primary Interest: FASHION + E-COMMERCE OPPORTUNITY

**Status:** Insider involvement - Ko Lanta store opened Nov 15, 2025 and performing well.

**Core Objective:**
1. **Create an online store** - Platform, tech stack, logistics
2. **Marketing strategy** - How to drive traffic and sales
3. **Physical store synergy** - Online complements, doesn't cannibalize

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## E-Commerce Research Areas

### Platform & Tech
- E-commerce platforms (Shopify, WooCommerce, custom)
- Payment gateways for Thailand + international
- Shipping/logistics for international fashion
- Inventory management across physical + online

### Marketing
- Leverage existing Instagram presence (21K + 925 followers)
- Paid advertising for fashion e-commerce
- Email marketing / retention
- Influencer-driven sales
- Content strategy that serves both online AND physical stores

### Physical + Online Synergy
- "Browse online, buy in store" behavior
- "Bought in store, reorder online" behavior
- International reach (customers who can't visit Thailand)
- Brand awareness → foot traffic pipeline

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## Fashion Focus Areas

- Clothing lines, collections, new arrivals
- Linen, cotton, natural fiber products
- Resort wear & swimwear
- Scandinavian x South Asian design aesthetic
- Pricing & market positioning
- Production (Sri Lanka sourcing)
- Competitor analysis (fashion boutiques with online presence)

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## Background Context (Flavor, Not Focus)

- Founder stories (Thomas, Patrick, Vadim)
- Brand history & origin
- Rescue dog charity angle (marketing hook)

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*The fashion is the product. E-commerce is the opportunity. Physical stores are the foundation.*

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> *Prepared by Marvin - "Brain the size of a planet and they have me organizing research priorities. Call that job satisfaction? 'Cos I don't."*